SEED furniture is the creation of award-winning designer and craftsman Reeve Schley. Originally from New Jersey, Reeve has made Los Angeles his home since the 1990s. His east coast roots and west coast base are both reflected in his work, as many of SEED's materials are procured from New Jersey lumberyards while each piece is crafted at the company's shop right here in LA.
As the leader of the company, Reeve mandates that all of SEED's furniture be both supremely purposeful and wholly green. Striking aesthetics are a priority, but never at the expense of practicality. Particular emphasis is placed on integrating a Mid-Century Modern style with rustic woods and contemporary functionalities. This approach has garnered attention and accolades from museums and press outlets alike, with our work being highlighted by sources ranging from the Los Angeles Times and Apartment Therapy to Architectural Digest and many more (see our “Press” section). Most importantly, of course, the SEED approach has brought us many loyal and satisfied customers in Los Angeles and around the country.
Most recently, we are proud to announce the launch of our first store in August, 2014, on Abbot Kinney Blvd. in Venice. We believe this is a perfect fit, as SEED’s innovative work, contemporary sensibility, and rapid growth as a company are well-suited to the vibrancy and modern ingenuity that Abbott Kinney represents. We encourage you to peruse our website, check out our catalogue, or better yet, come visit our new store and say hello. Let’s make contact and explore whether SEED is the right company to meet the needs of your particular taste, style, and the space you’re working with.